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Understanding and Improving Customer Experience

SugarCRM

And as always, a flexible and intuitive CRM tool is the binder you need for those specific elements. At its core, Sugar is a CRM built upon companies’ need to deliver improved interactions with their customers. All cases are color-coded and information-rich, making it easy to differentiate between each case’s urgency level.

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SugarConnected on Tour 2022: Building a Customer-Centric Culture—One Stop at a Time

SugarCRM

Adrian touched on two main areas in his keynote: why improving CX is urgent and top priorities leaders can take on to create a customer-centric environment. What’s New, What’s Next – Scanning the CRM Horizon. When the data is in a CRM system rather than a flat data repository, it can be interpreted through a sales lens.

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