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Customer Experience Transformation to win “Sports Event of the Year”, With Lynn LaRocca – CB52

Customer Bliss

At Modell’s, LaRocca led its successful sponsorships of the 2014 Super Bowl and the 2013 Major League Baseball All-Star Game. She is a member of the Board of Directors of Special Olympics Connecticut and a member of the Saratoga Race Course Advisory Board. where she served as Senior Vice President, Marketing.

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