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Customer Experience Transformation to win “Sports Event of the Year”, With Lynn LaRocca – CB52

Customer Bliss

In 2015, Sports Business Journal called The Belmont Stakes “The Sporting Event Of The Year.” I wanted to talk to her about crafting all these roles and experiences, and that’s just what we did. LaRocca, a graduate of Syracuse University, has a long interest in outdoor sports including racing and snow skiing.

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