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Customer experience, whose business is it?

Lumoa

Organizational roles in customer experience management. Marketing Marketing, which often substitutes or fulfils the role of Customer Experience management, must tailor the customer communications to align with customer segments. Were you a happy customer at that exact moment?

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7 Common Mistakes CX Leaders Make (And How To Avoid Them!)

Experience Investigators

Whether you’re new to customer experience management or a seasoned leader, it can feel challenging to know where to prioritize your time and resources, can’t it?! There is a lot of area to cover when designing better customer experiences. Small, almost forgettable moments can have a big impact on your CX.

CX 90
article thumbnail

Customer experience, whose business is it?

Lumoa

Organizational roles in customer experience management. Marketing Marketing, which often substitutes or fulfils the role of Customer Experience management, must tailor the customer communications to align with customer segments. Were you a happy customer at that exact moment?