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Customer experience, whose business is it?

Lumoa

In many organizations, marketing has an overall responsibility for the customer experience improvement initiatives and customer insights. Marketing needs to ensure that the customer feedback and insights are utilized across the whole organization, but at the same time its role is not limited to "traditional CX activities".

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Customer experience, whose business is it?

Lumoa

In many organizations, marketing has an overall responsibility for the customer experience improvement initiatives and customer insights. Marketing needs to ensure that the customer feedback and insights are utilized across the whole organization, but at the same time its role is not limited to "traditional CX activities".

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Simplifying Your To-Do List

SugarCRM

SugarCRM is a fantastic tool that helps to collect and manage all your customer data. The flexible structure of Sugar data allows for creating tasks, calls and meetings related to any CRM object, both standard (Account, Contact, Task, Quote, Opportunity, etc.) and custom. It’s up to you; the configuration options are numerous.

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The great differentiator: How fintech companies are prioritizing great customer service

Intercom

Fintech companies must be able to provide customers with prompt and efficient answers and services to win their business. As with any industry, it’s important to take the time to listen to customers’ feedback and make changes where possible to better address their needs. If the service is great, you’ll keep them.