CRM Customer Satisfaction Structured Data Unstructured Data 
Zendesk
FEBRUARY 10, 2022
The best way forward is to take a holistic approach—tracking, analyzing, and A/B testing a variety of data to boost overall customer satisfaction. While far from an exhaustive list, the following three tips provide a solid starting point for your customer experience optimization efforts.
CSAT.AI
SEPTEMBER 25, 2017
The second challenge lies in whether it’s structured or unstructured data. Structured data is highly organized and readily searchable within a relational database, like a CRM. Unstructured data doesn’t often live in a database, but in a silo without any organizational structure to it.
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