Customer Acquisition Customer Expectations Non-Profits Social Media 
SurveySensum
SEPTEMBER 21, 2023
Company A, decided to run a substantial marketing campaign, investing hundreds of dollars in hopes of acquiring new customers. Unfortunately, the campaign only yielded two customers, generating a total of $50 in business. In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs.
Intercom
FEBRUARY 3, 2022
And further along the line, customer support started being treated as a cost center – a necessary, but non-profitable part of a business. Today, more and more businesses are realizing the true bottom-line impact of creating great customer experiences. It’s easier to test new customer acquisition strategies.
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