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12 Reasons to Invest More in Customer Experience

PeopleMetrics

Customers hold more decision power than ever in an era where information about any company’s products and services is just a mobile search away. Where does the Voice of the Customer (VoC) land in the priorities for your company’s overall strategy? The best CEM programs unify your entire enterprise around CX and the VoC.

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Failing Your Customers Can Help You Serve Them Better

PeopleMetrics

As valuable as their book is for all business leaders, it’s worth a special look for customer experience professionals. Because every interaction that fails to meet customer expectations is, in many ways, a failure. From The Other "F" Word , here are a few things you can start doing today: “Begin talking about failure.”

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