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A guide to building a customer-centric organizational culture

Zendesk

A culture centered on customers will inherently be more flexible than one that isn’t, because evolving to suit buyers’ changing expectations is necessary for a customer-centric organization. “If Collaborate” cultures are common in small companies, family-run businesses, education organizations, and nonprofits.

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Using Journey Maps to Tell the Customer’s Story

CX Journey

They can be used during onboarding, training, and other ongoing education opportunities to unite the organization around the customer, to teach employees about the current and the future experience, and to further ingrain the customer-focused culture of the business. What value will the map bring to the organization?