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Aligning the Organization Around the Customer with Customer Rooms

CX Journey

The customer room will contain details about the customer ( personas ) and the customer journey; it will include artifacts from that journey, including screenshots, pictures, relevant tools and processes that the customer uses or interacts with (e.g., invoices, order forms, contracts, letters or emails, etc.),

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Ep 1: Inside CX by Lumoa – Linking Customer Experience with Business Outcomes

Lumoa

First of all, we felt that we had built something very meaningful, learned many good ways to analyze customer feedback that we could actually also teach to other companies. Why did you then move on to found your own business together with your co-founders? Johanna: Yeah, I think it was a combination of a few things.