Taking Your CX Program from Reactive Realities to Proactive Paths
Experience Investigators
AUGUST 9, 2022
Customer experience is so ill-defined in general that it’s easy to think the tools in the CX toolkit are enough to say “we’re doing CX.” That’s why Customer Experience Management is so critical. What is CX Management (CXM)? We define it as three things: A mindset. A strategy. A business discipline.
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