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CX people are digital, customers and employees are analog

Heart of the Customer

Think about Temkin Award Winner Oracle or CXPA Innovation Award Winner Blue Cross Blue Shield of Michigan. In Oracle’s journey mapping workshops they do a very good job of story-telling , using compelling images to show how the customer experiences the company. Customers form an. How do they do it?

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Aligning the Organization Around the Customer with Customer Rooms

CX Journey

The customer room will contain details about the customer ( personas ) and the customer journey; it will include artifacts from that journey, including screenshots, pictures, relevant tools and processes that the customer uses or interacts with (e.g., invoices, order forms, contracts, letters or emails, etc.),