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The Preoccupation With Pre-Customers

Beyond Philosophy

Let us deal with the second challenge first: gaining insight into what represents value for prospective customers. Comcast Goes Sales Bottom-Fishing, Door-to-Door, Trying To Win Back Ex-Customers. How to Optimize Social Media Customer Service for Millennials. Why CMOs Don’t Last.

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CX expert Jay Baer on creating experiences that get your customers talking

Intercom

Social media comments, online reviews, and customer satisfaction surveys are particularly useful to assess the success of your strategy. And that doesn’t make any mathematical sense, but it’s easier to measure new customers. It’s easier to test new customer acquisition strategies.