5 Things Great CEOs Understand About Customer Experience
Experience Investigators
FEBRUARY 1, 2022
Technically, you can ignore all of that and you STILL provide customer experiences. What happens on the inside of the organization is Customer Experience Management (CXM). . CXM is how we go from thinking CX is “nice to have” to act on it like what it is: 1) a mindset, 2) a strategy, and 3) a business discipline.
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