Wootric’s Deepa Subramanian on measuring the voice of the customer
Intercom, Inc.
MAY 22, 2019
So what started as an in-app Net Promoter Score (NPS) service is now a framework around very rigorous customer experience metrics, customer effort scores and customer satisfaction (CSAT). Just be cognizant of not asking too much of your customer. Think holistically about all of your customer data sources.
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