CX, Text Analytics, Unstructured Data and Voice of the Customer

Lesson #4: Text Analytics Is More Than A VoC Feature; It's An Absolute Must-Have

PeopleMetrics

JULY 31, 2018

The true “voice” of your customer is the unique words they share with you each time you ask them “Why” or “Please tell me more about that” in your survey. There is gold in each comment that customers share with you. Enter text analytics. Without it, CX professionals would be lost. Machines (Text Analytics).

Text Analytics

Text Analytics VOC Unstructured Data CEM

Confirmit CX Expert Series: Ryan Denny - Bupa Global

Confirmit

JANUARY 31, 2020

The sheer scale and diversity of unstructured data sources is daunting. They are critical to determine customer intent, keep abreast of vital market trends, or get early warning of product or service issues. Voice of the Customer Videos. Ignoring them is not an option. GSK, LexisNexis, Mars Inc.,

Text Analytics

Text Analytics Unstructured Data Voice of the Customer CX

Tech Customer Success

Lesson #4: Text Analytics Is More Than A VoC Feature; It's An Absolute Must-Have

Confirmit CX Expert Series: Ryan Denny - Bupa Global

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