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The beginner’s guide to competitive benchmarking and how to get started

Sprinklr

Competitive benchmarking is not a new concept; in fact, Xerox first began the practice in 1979 to analyze unit production costs in manufacturing operations. The benefits of social listening for competitive benchmarking help your organization compare and inform: Brands’ social performance. Paid strategy.

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Voice of Customer (VOC): Why your businesses should listen?

SurveySensum

Do you know how GoPro, the action camera manufacturer manages to nail customer experience with each new product release? They listen to customers through their dedicated community and forums. There are countless other computing device manufacturers. With social listening, you can cater to all this chatter on the web.

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