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What is customer experience optimization? (+3 actionable tips)

Zendesk

There are three main factors that make up experience optimization: Web experience optimization: using quantitative and qualitative data collection tools (like Google Analytics and customer surveys) to determine how your website or app can be improved upon. In short, it’s adopting a customer-centric mentality.

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How to Create a Voice of Customer Template for Your Business

Lumoa

With an omnichannel approach, you’ll gather feedback from the following: Online surveys In-App surveys/rating request Chatbots Customer interviews Your Net Promoter Score Online product reviews Social Media mentions and DMs You’ll gain deeper insights into a customer’s behavior and preferences by collecting their direct feedback.

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