article thumbnail

How to Create a Voice of Customer Template for Your Business

Lumoa

With an omnichannel approach, you’ll gather feedback from the following: Online surveys In-App surveys/rating request Chatbots Customer interviews Your Net Promoter Score Online product reviews Social Media mentions and DMs You’ll gain deeper insights into a customer’s behavior and preferences by collecting their direct feedback.

VOC 94
article thumbnail

What is customer experience optimization? (+3 actionable tips)

Zendesk

Evaluate both structured and unstructured data to develop a comprehensive understanding of your customers and their interactions with your brand. Structured data is quantitative information such as names, geolocations, and credit card transactions. Or, say you want to get a pulse on customer loyalty.