Net Promoter Score Omnichannel Structured Data Unstructured Data 
Zendesk
FEBRUARY 10, 2022
Perhaps the most important component of CX optimization is an omnichannel approach. The purchase rate of omnichannel campaigns is 287% higher than single-channel campaigns. Need proof of omnichannel’s appeal? According to Omnisend, the purchase rate of omnichannel campaigns is 287 percent higher than single-channel campaigns.
Lumoa
FEBRUARY 16, 2023
But how do you get well-rounded data? In an omnichannel Voice of the Customer (VoC) approach, customers can be asked to periodically answer questions about their lifestyles, routines, and preferences. Here are three things to help analyze your VoC data. Audio recordings are a prime example of unstructured data.
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