Customer Feedback Net Promoter Score Structured Data Unstructured Data 
Lumoa
FEBRUARY 16, 2023
A voice of the customer (VoC) is the process of gathering customer feedback to discover what they need, want, and expect from you. The goal is to better understand your customers, earn their trust, and improve customer experience. Without it, you’ll never know what a customer wants or expects.
Zendesk
FEBRUARY 10, 2022
Given the important role CX plays in boosting customer retention and loyalty, it’s critical for companies to make it a priority. Consistently reevaluate customer feedback and analyze real-time data to identify areas of improvement. You can use customer service software like Zendesk to aggregate and analyze this data.
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