2020 Customer-Centric Organization Innovation Machine Learning 
Qualtrics
FEBRUARY 1, 2019
The company focuses on customer-facing metrics like NPS , instead of its bottom-line, and it integrates them throughout the business, helping to inform their most critical decisions. According to a report by the consulting firm Walker , by 2020 customer experience will overtake price and product as the key brand differentiator.
Zendesk
DECEMBER 1, 2020
When rethinking business and operating processes, here are tactics to keep your focus on the bigger picture: how to deliver breakthrough value to your customer. Know thy customer. To unlock impactful change, customer-centric organizations take an integrated approach, linking customers’ needs to transformation.
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