The Evolution of Customer Relationship Management: A Look at the Last Five Years
SugarCRM
MAY 25, 2023
When you think about Customer Relationship Management (CRM), sales and contact management may be the first thing you associate with it. But what was once an island occupied only by your sales team, CRM use cases have grown beyond the sales org and started to be integral parts of your day-to-day marketing and customer service operations.
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