Actionable Insights, Customer Acquisition and Customer Experience Management

CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

DECEMBER 12, 2017

“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.

CEM

CEM CRM Customer Relationship Management VOC

The Role of NPS in the Banking Industry

SurveySensum

MAY 19, 2023

Maintaining a strong reputation is key to managing risk in the financial sector. By constantly improving the NPS score, banks can ensure strong customer loyalty, leading to customer acquisition and increased revenue. Use an omnichannel approach to reach your customers where they prefer to engage.

NPS

NPS Net Promoter Score Customer Loyalty Close the Loop

Tech Customer Success

CEMs vs. CRMs (And Why You Need Both)

The Role of NPS in the Banking Industry

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