PeopleMetrics

MARCH 10, 2015

The key is to see the forest for the trees, and to remember your ultimate goals of customer acquisition and retention. Don’t get so lost in process that you lose sight of what the customer wants or feels. Improving customer experience will involve constant listening to your customers, and adjusting to their evolving needs.

Customer Experience 109

Customer Experience Retail Customer Acquisition Start-ups 109

Beyond Philosophy

JUNE 23, 2015

We call this indiscriminate solicitation of prospective customers one variation of the “Casanova Complex” customer acquisition model, reflective of the 18th century Italian adventurer, perhaps best known for his many female “conquests.”

E-commerce 98

E-commerce Retail Customer Acquisition Government 98

SugarCRM

JUNE 16, 2021

Branding mindfulness : It may seem small but branding consistency helps to solidify your customer perception during interactions. Brands that have a consistent image are perceived as more together by customers. Metrics matter : Customer experience management is mostly based on customer feedback.

Customer Service 26

Customer Service Customer Experience Predictive Analytics Customer Acquisition 26

Qualtrics

AUGUST 10, 2020

Every customer you attract costs money, and getting the balance right between how much you pay to attract a customer, and how much that customer is worth to your business is one of the most important ones to get right. In this guide, we look at CAC (Customer Acquisition Cost) and how you can calculate and optimize yours.

Customer Acquisition 26

Customer Acquisition Social Media Advertising/ Marketing Technology 26

CX Journey

DECEMBER 30, 2014

How ingrained is the customer and his perspective in your company''s DNA? 18 Reasons to Map Customer Journeys Have you started journey mapping yet? Or are you still wondering why it''s an important tool to have in your customer experience management toolbox? What is the secret to keeping those customers?

Customer Experience 66

Customer Experience Touchpoint Customer Journey Map Customer Acquisition 66

SurveySensum

MARCH 4, 2021

She is a CX entrepreneur that designs products, services, and solutions that helps businesses attract, satisfy, and retain customers while improving the customer experience management capabilities of teams. How is that objective achieved from the position of customer acquisition, satisfaction, and retention?

CX 52

CX VOE VOC Voice of the Customer 52

Qualtrics

APRIL 22, 2019

D&B’s VP of Customer Insights, Rachel Richter, spoke at the X4 Summit in Salt Lake City, and explained how the company was making data more usable for its sales teams. D&B’s insights team set out to do 3 things to support customer acquisition and retention: Create a customer feedback lifecycle.

Sales 34

Sales Customer Experience Predictive Analytics Customer Acquisition 34

SurveySensum

MAY 19, 2023

Maintaining a strong reputation is key to managing risk in the financial sector. By constantly improving the NPS score, banks can ensure strong customer loyalty, leading to customer acquisition and increased revenue. SurveySensum is a top customer experience management platform.

NPS 52

NPS Net Promoter Score Customer Loyalty Close the Loop 52

Lumoa

SEPTEMBER 16, 2020

To summarize, through effective and polite customer service you could stand to decrease the customer churn rate of your company while also decreasing the amount you have to spend on bringing on new customer acquisitions. The end result is increased profits and an uptick in both brand awareness and loyalty.

Customer Service 83

Customer Service Customer Journey Map Artificial Intelligence Customer Acquisition 83

Qualtrics

MARCH 12, 2020

Linking X-data and O-data is fundamental to unlocking these insights because it not only shows how CX is either driving or detracting from your performance but ties this to business outcomes like customer acquisition, retention , and growth.

CX 32

CX Machine Learning Customer Acquisition AI 32