Actionable Insights Customer Survey Mystery Shopping Sales 
Callminer
FEBRUARY 27, 2019
.” — Nick Metka, CEO of Insight, The Essential Guide to Voice of the Customer , Gainsight; Twitter: @gainsighthq. Choose a customer survey methodology that aligns with your brand. The type of survey you will ultimately use will be influenced by what it is you’re querying. Focus on gathering ‘actionable insights.’.
CX Journey
MARCH 31, 2016
Traditional models of data collection and customer research result in a variety of pitfalls, rendering the information obtained only fractionally useful at best. For example, customer surveys cannot objectively measure a store’s performance because survey respondents are prone to their own bias and subjectivity.
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