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What is Voice of the Customer? 25 Experts Give Best Practices

Callminer

Customers are very responsive to positive and negative treatment, and a little can go a long way for both.” — Nick Metka, CEO of Insight, The Essential Guide to Voice of the Customer , Gainsight; Twitter: @gainsighthq. Choose a customer survey methodology that aligns with your brand.

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Seeing is Believing

CX Journey

Traditional models of data collection and customer research result in a variety of pitfalls, rendering the information obtained only fractionally useful at best. For example, customer surveys cannot objectively measure a store’s performance because survey respondents are prone to their own bias and subjectivity.