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What’s a Customer Journey Map? Template & Crash Course

PeopleMetrics

This introductory guide will give you everything you need to know to start mapping your own customer journeys and driving serious CX improvements. Let's start by reviewing the basics of customer journey mapping and why it's such a valuable practice for your business. Customer journey mapping is a foundational part of that process.

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Lead generation: What it is and how to master it

Zendesk

Various advertising, marketing, and sales strategies can be used to spark interest and generate leads. To get a handle on it all, let’s start by answering a pretty basic question: What’s a lead? Your CTA could be a link to a downloadable piece of gated content or a big “Start free trial” button on a web page.