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What’s a Customer Journey Map? Template & Crash Course

PeopleMetrics

Customer journey mapping can make the crucial difference between driving business success and seeing flagging customer satisfaction, retention rates, and revenue. Let's start by reviewing the basics of customer journey mapping and why it's such a valuable practice for your business. What's a customer journey map?

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What is customer acquisition cost (CAC) and How to calculate it

Qualtrics

The longer a customer continues to purchase your products and services, the greater their lifetime value becomes. The answer is to deliver a better customer experience. CLV really only makes sense when you factor in CAC. But you can’t haphazardly track this stuff.