5 non-obvious CX-driven companies that have expanded their influence sphere
Steven Van Belleghem
MARCH 19, 2023
Perhaps the most striking aspect of the Muji (non-)brand is its unique take on CX, in which imperfection plays an essential part. And it strives to constantly find ways to better the customer experience. Like with their sleep-inducing app, Muji to Sleep. Next comes the important question ‘Is it viable?’
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