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How Customer Experience is becoming Customer Science

Steven Van Belleghem

Now, even normal brick-and-mortar stores like Carrefour have the same level of detailed knowledge that Amazon does, and can start to refine their customer experience accordingly, and scientifically. And one of their biggest customers is the insurance industry, especially in agriculture.

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The future of AI and what Customer Experience leaders can learn from it

Steven Van Belleghem

It reminded me of a case from one of my customers, a wood production company: it scans the wood structure of a specific tree and then shows consumers what it will exactly look like on their floor, allowing them to pick out their preferred pattern and tree. Sometimes they can even influence our health. That’s what most people believe.

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6 fantastic cases in B2B customer experience

Steven Van Belleghem

Deere & Company – you’ll probably be more familiar with their brand name John Deere – is a renowned American corporation that manufactures agricultural, construction, and forestry machinery. Using VR & AR for a better customer experience: Thyssenkrupp & Coca Cola. I love that.

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How the telecom industry is building ‘an Offer You Can’t Refuse’

Steven Van Belleghem

Orange has a Smart Agriculture vertical within its Smart Cities & Territories strategic program to become a Partner in the (Business) Life of farmers. In my book, The Offer You Can’t Refuse, I also talk about the OYCR for employees, which plays a crucial part in creating an OYCR for your customers.

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5 non-obvious CX-driven companies that have expanded their influence sphere

Steven Van Belleghem

And it strives to constantly find ways to better the customer experience. It also has a strong commitment to regenerative organic agriculture in order to protect, restore and strengthen soil, plants, and their surrounding nature. Like with their sleep-inducing app, Muji to Sleep.

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Putting the taxpayers first: how great customer experience drives us forward

Qualtrics

We sat down with Anahita Reilly, one of the first ever Chief Customer Officers in a government organization, to learn how she and the GSA approached a range of topics including how technology improves their customer experience, regulations influence innovation, and how to make sure the taxpayer always comes first.

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Questioning tech: The past, present, and future of survey tools

Intercom, Inc.

The history of surveys is essentially the history of the technology used to collect and interpret information. The story of the technology behind asking questions and discovering more about people, at scale. So really, at least for perhaps a hundred years, the technology of data and census-taking really grew hand in hand.