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How Customer Experience is becoming Customer Science

Steven Van Belleghem

But in retail, LiDAR is being deployed to understand the customer context – where the customer is looking, what parts of the packaging, etc. It’s fun to see how a technology that was invested for autonomous driving, is now used in an offline retail environment to better understand customer behavior.

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6 fantastic cases in B2B customer experience

Steven Van Belleghem

Deere & Company – you’ll probably be more familiar with their brand name John Deere – is a renowned American corporation that manufactures agricultural, construction, and forestry machinery. Using VR & AR for a better customer experience: Thyssenkrupp & Coca Cola. I love that. That’s it for now.

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The future of AI and what Customer Experience leaders can learn from it

Steven Van Belleghem

It reminded me of a case from one of my customers, a wood production company: it scans the wood structure of a specific tree and then shows consumers what it will exactly look like on their floor, allowing them to pick out their preferred pattern and tree. Sometimes they can even influence our health.

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How Elmeq Optimizes Processes and Improves Customer Experience With SugarCRM

SugarCRM

Process optimization and customer experience (CX) go hand in hand, although not many seem fully aware. Elmeq Motion , on the other hand, has seen the immense potential of articulated processes and the delivery of extraordinary experiences to its customers. Download our Case Study and get more insights!

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5 non-obvious CX-driven companies that have expanded their influence sphere

Steven Van Belleghem

And it strives to constantly find ways to better the customer experience. It also has a strong commitment to regenerative organic agriculture in order to protect, restore and strengthen soil, plants, and their surrounding nature. Like with their sleep-inducing app, Muji to Sleep.

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How the telecom industry is building ‘an Offer You Can’t Refuse’

Steven Van Belleghem

Orange has a Smart Agriculture vertical within its Smart Cities & Territories strategic program to become a Partner in the (Business) Life of farmers. In my book, The Offer You Can’t Refuse, I also talk about the OYCR for employees, which plays a crucial part in creating an OYCR for your customers.

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Bias Check: Do Your Personas & Journey Maps Reflect Customer Diversity?

Kerry Bodine

Last year we developed journey maps for a mining company that produces fertilizer for agricultural crops. The customers I spoke to during the research process were nearly 100% white males from the midwestern United States — and representing these customers as anything else in the personas wouldn’t have been an accurate portrayal.