6 Customer Experience Principles for Immediate yet Lasting Change
InteractionMetrics
OCTOBER 16, 2023
Other metrics include the Ease of Business Score, Competitive Edge Score, Brand Compliance Score, and more. Alaska Airlines once sent me a 94-question survey. For example, Satisfaction Metrics were replaced in the early aughts by the Net Promoter Score, which has, to some extent, been eclipsed by the Customer Effort Score.
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