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List of the 20 MOST Common Survey Flaws

InteractionMetrics

Either way, it’s what we call Gaming and it’s the second flaw on the list below. I also explored how Alaska Airlines is pestering its customers with surveys that extend to 94 (!) Double-Barreled Questions. These questions ask two things at once, so it’s unclear which question the customer is answering.

article thumbnail

List of the 20 MOST Common Survey Flaws

InteractionMetrics

Either way, it’s what we call Gaming and it’s the second flaw on the list below. I also explored how Alaska Airlines is pestering its customers with surveys that extend to 94 (!) Double-Barreled Questions. These questions ask two things at once, so it’s unclear which question the customer is answering.