Survey Health Is Everything. The Success of Your VoC Program (And Probably Your Job) Depends on It.
PeopleMetrics
OCTOBER 29, 2019
For B2B , we see response rates as high as 50%. Avoid asking the customer a double-barreled question that covers two things at once, such as: “Please tell us about your experience when you checked in and visited our restaurant.”. Watch the clock. A good transactional VoC survey can be completed in a short amount of time.
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