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Value Chain Solution to VoC ROI

ClearAction

See the Applied Materials example: Strategic Action on B2B VoC ). This holistic approach (as opposed to case management alone) is best for positive word-of-mouth and business growth. See the tw telecom example: Is Operations Involved in B2B Customer Experience? ). That is mutual value creation.

VOC 48
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Highlights of Customer Experience Strategy Advice

ClearAction

Here are 3 keys to getting it right: CXM infrastructure, CX champions, and CX momentum.” ” Breaking Down Silos for Customer Experience Management. A corollary to customer experience management is this: do things for your customers, not to or from them.” ” Are You a Customer Experience Action Hero?