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Are you making this critical connection with your customers to strengthen relationships and drive loyalty?

Waypoint Group

Consider that there are two types of loyalty: Behavioral loyalty, which is often the mantra of B2C companies that measure loyalty through repeat purchase behavior, and. Close the loop by showing your customers that you heard them. Attitudinal Loyalty Accelerates Profitable Growth. Do you really think of this as loyalty?

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What is Voice of the Customer (VoC)?

Confirmit

Close the loop with individual or group of customers to respond to their feedback. Bring in the Voice of the Customer to fuel innovation throughout the organization. There are variations for B2B and B2C organizations, between specific industries, and even between regions. White Paper. Case study.

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6 world-class B2B CX examples to learn from

Qualtrics

A quick search for successful CX examples will no doubt throw up case study after case study from iconic B2C companies like American Express , Under Armour , and BMW. At the core, there are some similarities between B2C and B2B businesses — you rely on customers, and for them the experiences you deliver are everything.

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