1 to 1

AUGUST 30, 2021

Conversational intelligence According to Forrester, conversational intelligence tools, like speech & text analytics and other voice-of-customer technology, “use natural language processing to capture unstructured data from remote spoken conversations between sellers and buyers.

B2B 29

B2B Sales Unstructured Data Text Analytics 29

Callminer

FEBRUARY 27, 2019

B2C customers will want to further include key performance indicators such as RFM (Recency Frequency Monetary), loyalty program attributes and a heavy dose of social media behaviors. B2B organizations will want to segment customers by objectives and personas using both explicit (i.e. demographics) and implicit (i.e.

Voice of the Customer 174

Voice of the Customer VOC Mystery Shopping Social Media 174

PeopleMetrics

FEBRUARY 25, 2022

Here are a few trends we're seeing : Increased investments in AI technology, like text analytics and automated service recovery, to streamline elements of the CX process. For example, B2B and B2C voice of customer programs have several critical differences to understand as you start collecting data. CX metrics and KPIs.

CX 71

CX Net Promoter Score Customer Experience Touchpoint 71