What is Voice of the Customer? 25 Experts Give Best Practices
Callminer
FEBRUARY 27, 2019
B2B organizations will want to segment customers by objectives and personas using both explicit (i.e. B2C customers will want to further include key performance indicators such as RFM (Recency Frequency Monetary), loyalty program attributes and a heavy dose of social media behaviors. Create an official ‘customer journey map’.
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