Are you making this critical connection with your customers to strengthen relationships and drive loyalty?
Waypoint Group
AUGUST 1, 2018
Consider that there are two types of loyalty: Behavioral loyalty, which is often the mantra of B2C companies that measure loyalty through repeat purchase behavior, and. I hope you don’t just want a vanity metric… I think we’re all tired of those NPS press releases that promote a company’s own artificially-high/gamed Net Promoter Score.
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