Are you making this critical connection with your customers to strengthen relationships and drive loyalty?
Waypoint Group
AUGUST 1, 2018
Consider that there are two types of loyalty: Behavioral loyalty, which is often the mantra of B2C companies that measure loyalty through repeat purchase behavior, and. Key-driver analysis becomes critical here. Attitudinal Loyalty Accelerates Profitable Growth. Do you really think of this as loyalty? R eveal the results.
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