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Long Live The Service Design Agency

Kerry Bodine

This post originally appeared in my regular column in Touchpoint Journal , published by the Service Design Network. Join me at the Service Design Global Conference October 27 & 28 in Amsterdam! For decades, designers have lamented that the business world didn’t understand or respect design. Not much at all.

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Long Live The Service Design Agency

Kerry Bodine

And, of course, we’ve seen tech giants, management consulting firms, and even financial services companies gobbling up UX and service design firms. Now, in the wake of businesses catching on to the power of design, we’ve moved on to lamenting the resulting—and inevitable—shift in the design industry landscape.