article thumbnail

5 Ways to Use Customer Feedback for Product Innovation

SurveySensum

But the real magic happens when we turn this product feedback into practical steps for innovation. How Customer Feedback Helps in Product Innovation Customer feedback means everything customers share after using a product or service. ask, categorize, act, follow up) loop helps. This article shares five easy ways to do just that.

article thumbnail

Keep it simple – touchpoint mapping

Customer Bliss

There are many approaches to doing touchpoint mapping. In this first session, have employees map a draft of all the touchpoints and identify what they think are the priorities. And then validate the map with customers in a co-creation session where customers come up with new touchpoints as well as identify the priority touchpoints.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

SAP’s Transformation and Innovation in Customer Success

Totango

In our latest installment in the CXO Series , we sat down with Keith Strodtman, COO, Customer First and Shelby Czarnota, Vice President, Customer Success Business Solutions at SAP as we discussed SAP’s Transformation and Innovation in Customer Success and why they deployed Totango as their One Customer Success Platform. What data is used?

article thumbnail

Innovative Customer Service: The Beginner’s Guide [2021]

Aquire

The digital landscape is evolving at a breakneck pace, pushing the boundaries of what innovative customer service means — and, with that, what customers expect from your business. It’s also why innovation is more achievable — and more essential — than ever before. What is innovative customer service? Personalized experiences.

article thumbnail

Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators

Understanding Customer Experience Management (CEM) Let’s start at the beginning. But while it’s a nice idea to “start with the customer” or “be customer-centric,” those ideas are not business strategies. Learn more about how to set up your Mission, Strategic Vision, and Team Charter here. And the results that go with them!)

article thumbnail

Navigating the Path to Affinity: Cultivating Client-Centricity in Professional Services

ECXO

If there’s one word that defines the start to the ’20s it’s disruption. Where do you start? Embedding a client focus starts with your culture. Your culture is your start and end point – for your business, for your professional services. To change a culture you need to start at the top. Let me explain.

article thumbnail

Harmonizing sales and CS to drive revenue growth and deliver value (Part 2)

Totango

This integrated focus affords pods the unique ability to understand market needs, identify best practices, nurture advocates, and collaborate on innovation related to a targeted audience while also being agile in their approach and execution. Our hypothesis is that NPS is going to improve for each vertical,” Hodges said. “We

Sales 90