Kerry Bodine
OCTOBER 12, 2016
This post originally appeared in my regular column in Touchpoint Journal , published by the Service Design Network. Join me at the Service Design Global Conference October 27 & 28 in Amsterdam! For decades, designers have lamented that the business world didn’t understand or respect design. Not much at all.
Kerry Bodine
OCTOBER 12, 2016
Cross-industry pollination drives service innovation. For example, the brand strategy and design agency Prophet recently acquired analyst firm Altimeter Research, founded by my former Forrester colleague Charlene Li, in order to better help senior executives “understand and act on digital as a transformative force in their business.”
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