Execs In The Know
APRIL 8, 2024
The State of Transformation When asking the participants to consider how mature their business’ service delivery models are today (as defined by a set of characteristics provided), nearly two thirds said they resided in the “Emerging Explorer” category, which sits in the upper-lower half of our maturity model framework.
Ameyo Callversations
MARCH 6, 2022
Personality-based AI chatbots play a significant role in shaping a business’s identity amongst existing and potential customers. Being the initial touchpoint, a chatbot has way more potential to feel personal to a customer and carry out a conversation to shape a brand identity in their head. Adds an Edge to the Brand Identity.
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Kerry Bodine
OCTOBER 12, 2016
This post originally appeared in my regular column in Touchpoint Journal , published by the Service Design Network. Join me at the Service Design Global Conference October 27 & 28 in Amsterdam! For decades, designers have lamented that the business world didn’t understand or respect design.
Kerry Bodine
OCTOBER 12, 2016
For example, the brand strategy and design agency Prophet recently acquired analyst firm Altimeter Research, founded by my former Forrester colleague Charlene Li, in order to better help senior executives “understand and act on digital as a transformative force in their business.” Service design agencies need to follow suit.
ClearAction
DECEMBER 16, 2017
Does the answer differ when the business you’re selling to is a manufacturer versus a professional services company? Or when your company provides specialized industrial goods, ingredients or components for customers’ products, enterprise software versus desktop software, or business services?
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