Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!
Beyond Philosophy
JUNE 11, 2015
If you have someone paying one price and another customer with a coupon paying a different price, the perception of the brand is becoming fractured. Be pragmatic in terms of technology and analytics. United’s score on the American Customer Satisfaction Index is a full 15 points below the U.S. They aren’t a silver bullet.
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