Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!
Beyond Philosophy
JUNE 11, 2015
Be pragmatic in terms of technology and analytics. Cerberus has entered into takeover discussions with California-based Safeway, which also owns Vons and Pavilion. If you have someone paying one price and another customer with a coupon paying a different price, the perception of the brand is becoming fractured.
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