Survey Health Is Everything. The Success of Your VoC Program (And Probably Your Job) Depends on It.
PeopleMetrics
OCTOBER 29, 2019
The quality of your questions won’t matter, the beauty of your dashboards won’t matter, and your case management workflow won’t matter either. Survey answers should elicit information that you specifically need from the customer without confusing them. Most customers will not even read this, let alone answer it.
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