Is ‘Being Human’ With Customers A New Concept? And, Does It Create Emotional, Experiential, Social and Financial Value?
Beyond Philosophy
JUNE 4, 2015
Every function that delivers experience is ‘closed-loop’ and 360 degree, carefully maintaining a balance between customer expectations and what is actually executed. They are the ultimate value creators: They create emotional value, experiential value, social value, and of course, financial value. In his 2010 book, Marketing 3.0:
144 
Let's personalize your content