article thumbnail

12 Reasons to Invest More in Customer Experience

PeopleMetrics

Market research shows that the Customer Experience Management (CEM) market is estimated to grow from USD 5.06 Whether you’re an advanced scorecard-driven enterprise or just beginning to think about CX, the most important thing to do is to start actively listening and measuring your customers’ feedback. Billion in 2016 USD 13.18

CEM 122